Journal
Perspectives on conscious travel, ecosystem care, and the science behind the measurement — from the Generant team.
Scientific Research
Peer-reviewed frameworks, GSTC alignment, UN SDG mapping, and the academic foundations underpinning The Mark methodology.
How The Mark methodology aligns with and extends GSTC criteria — converting qualitative requirements into quantitative, auditable metrics.
UN 2030 AgendaThe three Mark pillars map directly and verifiably onto five SDGs. Tourism is the only sector explicitly named in SDG 8.9, 12.b, and 14.7.