[ 32.7607° N, 16.9595° W ]
How we measure regeneration.
The Mark scores every operator on three measured pillars: Footprint, Roots and Regeneration, combined into one number, 0 to 100. Built on The Regenerative Tourism's open, public standard.
THE MARK
Three pillars, one number
Every operator receives a single score, 0 to 100: a weighted average across three pillars.
Footprint
40% of the total score
“How lightly does this operator touch the land?” Five things every operation uses, measured per person: per night for stays, per visit for experiences, against clear benchmarks:
Roots
30% of the total score
“Does the money stay in the community?”
Regeneration
30% of the total score
“Is this operator actively improving the place it depends on?” The hardest pillar: beyond doing less harm, restoring ecological, cultural or scientific capacity. Traceable and additional, not relabelled.
How the weights work
Operational Footprint is 40%, the most measurable, universal impact of any operation. Local Integration and Regenerative Contribution are 30% each. The Mark is the weighted average: one number that holds the full picture.
Performance bands
85+ Regenerative leader 70–84 Regenerative practice 55–69 Advancing 40–54 Developing <40 Not yet published.
Improvement is part of the score
Operators below the publish threshold can set a Forward Commitment with improvement targets. A Progress Modifier adds up to +10, or subtracts up to 8 if performance drops. After the first assessment, operators are reassessed periodically, and a Direction-of-Performance score rewards real improvement over time.
Why 40 / 30 / 30
The weights reflect a hierarchy, not a moral order. If the footprint is too heavy, no contribution can offset the damage, so footprint is the floor (40%). If value leaks out of the territory, ecological projects can't hold, so local integration comes next (30%). Contribution (30%) is what turns “less harm” into “more life.” The weights are calibrated to this sequence and refined as operator data grows.
Footprint · Roots · Regeneration. A proprietary methodology grounded in living systems theory, ecological economics, and the UN 2030 Agenda.
We didn’t invent the three pillars, we found them. Five independent fields kept landing on the same three domains: what an operation consumes, circulates and gives back:
- •Mang & Reed (2012) · extractive → sustainable → regenerative
- •Sanford (2017) · responsible → embedded → regenerative
- •Bellato et al. (2022) · resource flows → circulation → contribution
- •Capra & Jakobsen (2017) · metabolism → circulation → regeneration
- •GSTC Criteria · environmental → socioeconomic → stewardship
THE DESTINATION
A score means more in a fragile place
The Destination Pressure Index (DPI) is Generant’s own measure of how much pressure tourism places on a territory, with indicators aligned with GSTC-D v2.0, ETIS and INSTO. Unlike the Mark, a higher DPI means more pressure. It is not a sustainability score, a GSTC conformity measure or a certification.
It is built from documented data about the destination, each value with its source, publisher and method (official statistics, regulators, scientific bodies, or clearly labelled estimates), never from operators’ Marks, and only compared within the same country. Destination profiles are being built now and will be published once each one has enough data.
overnight stays, seasonality and accommodation capacity relative to residents
short-term rentals relative to the housing stock
water stress and wastewater treatment
how much local jobs and the local economy depend on tourism
EVIDENCE TIERS
A score is only as good as the data behind it
Not all evidence is equal. Every claim is graded by quality, and quality directly affects the Mark. The more you prove, the more your score reflects.
Direct
primary records: meters, bills, invoices, payroll. Strongest.
Supporting
plans, contracts, third-party documentation.
Self-reported
operator declarations; accepted, weighted lower, flagged for review.
Proxy
validated estimation with a correction factor, when no document exists.
A community of travelers and operators who believe that travelling differently changes what stays behind in each place. Once a month: who joined, what they measured and what we learned.
THE TRAVELER APP
Keep a record of where you've been
Plan your trips, find assessed operators nearby, scan each visit, and watch your record grow: the places, people and communities you chose. One trip is a choice. A year of them is who you are.
