About 2 hours · no pay-to-pass.
Your business isn't in the place. It is the place.
Years looking after the place, your people, the growers down the road. None of that fits in a photo, or in systems built for big hotels. Generant shows it with data, right where travelers decide.
why get assessed
Your work, in numbers travelers understand.
Free, no commitment. Publishing is always your call.
Start onboardingYour operation across 13 indicators, against the reference for your climate zone. Free.
See which indicators weigh most and where you have the most room. A roadmap, not a pass or fail.
From a Mark of 40, and only when you decide. Or keep it private while you improve.
Your profile in Discover, where travelers compare places on data.
The Mark
What your operation does, measured in three pillars.
13 indicators, built for operations of any size.
40 % of the total score
How much the operation weighs on the land: energy, water, waste, carbon and site. Measured per guest-night for stays and per participant-day for experiences, so a five-bed guesthouse is compared fairly, against the reference for its climate zone.
30 % of the total score
Does the money stay local? Who works there, who supplies it, where the revenue ends up and what ties it has with the community.
30 % of the total score
What the operation brings to the place it lives from. Traceable, documented contributions, not declarations.
Pricing for operators
Getting assessed is free. Publishing, when you're ready.
The full assessment costs nothing. The subscription starts only when you publish, and covers your profile in Discover, the QR and the yearly recalculation of your Mark.
Start free assessmentSee where you stand. No commitment.
- Full assessment across all three pillars
- Your Mark, private: nobody else sees it
One of the first 30 operators to shape the methodology. Price locked while you stay. First 3 months free.
- Everything in the free plan, plus:
- Your Mark published in Discover
- Permanent founder recognition
- Improvement guide by indicator
- Analytics dashboard
Your Mark, published in Discover. The regular plan, once the 30 founding spots are filled.
- Everything in the free plan, plus:
- Your Mark published in Discover
- Improvement guide by indicator
- Analytics dashboard
Made for small operators. Built with them.
Most systems were designed for big hotels, with teams to fill them in. This one is for the family guesthouse, the guide, the five-person experience. The first 30 operators are testing it now, shaping it and keeping the founding price while they stay.
A community of travelers and operators who believe that travelling differently changes what stays behind in each place. Once a month: who joined, what they measured and what we learned.
What if my Mark is low?
A starting point, not a verdict. Below 40 the Mark isn't published, because the point isn't to call anyone out: it's for every operation to know where it stands and where to start. You see which indicators have the most room, improve at your own pace, and the number updates at the next calculation. Above 40, you decide when to publish.
Can I really do the assessment for free?
Yes. All three pillars, free, no card. You get your Mark and the indicators with the most room to improve.
How long does it take, and what do I need?
About two hours if your documents are ready: 12 months of energy, water and fuel bills, guest-nights or participant-days, staff and supplier data, and agreements for the programmes you support. The rubric is public, so you know what counts before you start.
I'm not in Madeira. Can I still join?
Anyone can do the assessment today. To publish, you subscribe at the standard rate. Southern Brazil and Misiones, Argentina, open next; we'll tell you when your territory opens.
What does "published" mean?
You appear in Discover with a public profile that shows your Mark, the data behind it and the methodology version. Share the profile link with guests. Don't present the Mark as a seal, badge or eco-label, in any market.
What happens after the 3-month free period for founders?
€30/month, locked while you stay active. Covers hosting, QR, score upkeep and Regeneration guidance.