For operators
Your work changes a place. Proof changes the world
You've watched a place with a glossy photo and an empty promise outrank you. Generant scores what your operation actually does — for the land, the people and the local economy — and puts that number in front of travelers who choose by proof, not just price.
onboarding
From assessment to your Mark — in about two hours
If you're doing the work — or starting to — this is where it becomes visible.
Start onboardingA structured assessment across three pillars; upload your evidence. Free, and most finish in under two hours.
Your score, 0–100, with a full breakdown across Footprint, Roots and Regeneration — and exactly where you stand.
Publish your Mark, or keep it private and use your roadmap to improve first. No one is pushed public.
Go live where travelers browse by proof. Your public profile shows what you really do.
What is it?
Three pillars a glossy photo will never show — measured into one number you can trust.
Scored against Generant's open, public methodology — 13 indicators, anyone can read it.
40 % of the total score
How lightly does this operator touch the land? Energy, water, waste, carbon, and site & land — measured per person: per night for stays, per visit for experiences, against clear benchmarks.
30 % of the total score
Does the money stay in the community? Local hiring, local procurement, revenue retention, and active community ties.
30 % of the total score
Is this operator actively improving the place it depends on? Additional, traceable contributions to ecological, cultural or scientific capacity — documented, not declared.
Pricing for operators
Free to know where you stand. Get seen when you're ready.
Knowing where you stand is free — forever. You only pay when you're ready to be seen: published in Discovery, in front of travelers who choose by what you actually do.
Start free assessmentSee exactly where you stand — across Footprint, Roots and Regeneration — before committing to anything.
- Full assessment across all three pillars
- Your Mark — private, visible only to you
Be one of the 30 who define the standard in Madeira. Founding price, locked for good. First month free.
- Everything in Free, plus:
- Your Mark published in Discovery
- Permanent Founder recognition
- Improvement recommendations
- Analytics dashboard
Get your Mark in front of travelers who choose by proof — the standard tier once the founding 30 are full.
- Everything in Free, plus:
- Your Mark published in Discovery
- Improvement recommendations
- Analytics dashboard
Madeira first, then everywhere
Regenerative tourism doesn't have a standard yet — it's being written now, in Madeira. The first 30 operators don't just get listed; they help define what "regenerative" really means, and lock in founding pricing for good. Be one of them.
New assessed operators, real impact stories, and where regenerative travel goes next — in your inbox, once a month.
Can I Really Do The Assessment For Free?
Yes. The full assessment across all three pillars — Operational Footprint, Local Integration, and Regenerative Contribution — is completely free. You'll see your internal score and receive improvement recommendations. No credit card required.
I'm Not In Madeira — Can I Still Join?
Any operator worldwide can complete the free assessment today. Once we expand beyond the founding cohort, you can subscribe at the standard rate to publish your score. We'll notify you when your territory opens.
What Does "Published" Mean?
Published operators appear on the Regenerative Map with a public Mark page — visible to travelers at the moment they book. You can also share it directly with guests and embed an assessment widget on your own website.
What If My Score Is Low?
That's a starting point. We provide insights and guidance to help improve over time. The goal is progress — not perfection.
What Happens After The 3-Month Free Period For Founders?
Your subscription transitions to €30/month, at a rate that stays locked for as long as you remain a subscribed founding member. This includes profile hosting, QR infrastructure, score maintenance, and ongoing Pillar 3 guidance.
How Can I Join?
You can apply to be part of the founding cohort or start the free assessment to understand your impact.