Discover·Madeira
Founding Operator
Footprint
Roots
Regeneration

Passion Fruit Farm Experiences in Madeira | MadPassion

Experience · Food & Agritourism·Caniço, Madeira·[ 32.6516° N, 16.8401° W ]

Hands-on passion fruit workshops in Madeira, where sustainable farming meets the island's cultural heritage. Come to learn the story of the fruit — not just taste it.

The Mark

55
Passion Fruit Farm Experiences in Madeira | MadPassion
Paulo

Meet Paulo

sole-proprietor·Since 2025·www.madpassionfruit.com/

Paulo's journey began with a love for farming — cultivating passion fruit on Madeira with respect for the land, blending centuries-old knowledge with sustainable methods. Through the MadPassion project, backed by the SMARTIES for SMEs programme, ACIF and the European Union, he's now opening his fields to visitors from around the world. To him, passion fruit is more than a fruit — it's a story of tradition, taste and community. So instead of just selling what he grows, he shares how he grows it: through hands-on workshops, out in the field, one visit at a time.

The Mark

55

the MARK

Leave a mark, a good one

Footprint · 40%

Energy, water, waste, carbon — per guest, per night.

44
Roots · 30%

Local hiring, procurement, revenue that stays.

79
Regeneration · 30%

Traceable contributions that give back

47

More Than the Fruit

What we grow, and what we share

The History of Passion Fruit in Madeira

Discover how passion fruit became part of the island's agricultural and gastronomic heritage for nearly two centuries.

Aspects of Cultivation

Gain insight into the art and science of growing passion fruit, from planting to harvest.

Hands-On in the Experimental Field

Get involved in practical, cultural activities in our experimental field, connecting directly with the land.

Events & Private Workshops

Passion fruit workshops and events for groups — get in touch to build one around your visit.

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What Your Trip Gives Back

Estimated for 2 guests on a 1-day experience.

Footprint

6 kg CO₂

Low impact · 100% renewable energy

Roots

100% local

Local roots index for Madeira · 100% direct

Regeneration

1 programme

Active programme

Pillar 3 · Regeneration

A commitment that regenerates.

Own Programme

This operator runs its own regenerative programme, directly funding ecological and community impact, reassessed each cycle.

Programme Quality

TraceabilitySelf-reported only — no external validation
AdditionalityEntirely dependent — would not exist without you
ContinuityAd hoc — no formal commitment or budget

This data is reassessed each cycle

Travel[ 32.7607° N ]Can Be
A Force
That
Regenerates
The[ 6.3500° W ]World

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